Run Your Butt Off (?)

THE WAR:  Reebok v. FTC Reebok made unsupported claims in advertisements that walking in its EasyTone shoes and running in its RunTone running shoes strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes. The FTC’s complaint also alleges that Reebok falsely claimed that walking…

FTC v. Legacy Learning Systems Inc.

THE WAR Legacy Learning Systems Inc. sold $5 million worth of DVDs of guitar instructions through affiliate sales. The problem? The affiliates didn’t disclose that they got a huge commission for each sale – instead, it looked like their reviews were totally impartial. THE WINNER The FTC, under a…

Activia: No Sh*t

This is a new series called War Story Wednesdays.  (We love a lot of alliteration.) War stories are cases that illustrate business law.  First, we give you The War – those are the facts and the battle. Then, we give you The Winner – who won and why. Finally, we give…

How To Sell Groupon Coupons Without Losing Lawsuits

Did you know that some of the companies that have done these Groupon sales have gotten sued? The problem is the expiration date. For instance, I bought $200 worth of personal training sessions for $80 – 2 years ago, so my coupon has expired. Technically, I could sue, but…