The health insurance marketplace makes starting a business a life or death decision. American entrepreneurs ought to have to do battle with market demand, logistics and competition, but not with America itself.

The US needs more entrepreneurs. Most net new jobs get created by new ventures. There are forces and accidents that are getting in the way of us living up to our entrepreneurial potential. But, there are solutions.

Outrage #1: Apple Pie Economics Rewards Cheap Employers Companies can beat their competitors by charging less – if they let the government pick up the tab for employee health insurance.  Solution: Big Companies have to provide health insurance (a/k/a “Pay or Play”): Beginning in 2014, companies with 50 full…

Outrage #4: ESP Required Your insurance only covers the emergency room visits …(wait for it)… that you got approved in advance. Solution: No Advanced Knowledge of Emergency Required. Plans that cover emergency room cannot require pre-authorization or in-network hospitals for emergency room visits. Outrage #3: No One Reads It…

Outrage #6: Pre-existing Condition – Denied If you ever saw a Dr. for something minor, you may have a hard time getting new insurance. If you ever saw a Dr. for something MAJOR… Solution: No Rejecting for Pre-existing Conditions. Starting 2014, insurance plans cannot reject applicants for pre-existing condition,…

Outrage #8: Women Denied Women have to fight to get to a gynecologist. Solution: OB/GYN Covered! Plans cannot require pre authorization to see a gynecologist in the provider pool. Women get to pick a gynecologist as their primary care doctor. Ï Outrage #7: Preexisting Condition – Dropped If you…

Today, I’m rolling out a series called “10 Health Care Outrages Fixed by Health Care Reform. I wrote this because I didn’t know what was in the big bill the President signed last March – and this was a good way to find out. Having read the contents, I’m…